Authentic Brand Accelerator:Β Build a Brand That Feels Like YOU (And Actually Makes Money)
Β
here's the thing...
If you’re an online entrepreneur (or have dreams of becoming one)...
You’ve already heard that you need a brand to have a successful and sustainable business.
But what you might not realize is that everything you build and want to create in your business relies on this brand and if not done right the first time, you’ll find yourself spinning your wheels over and over again with little to show for it.
BUT WE ARE HERE TO CHANGE THAT!
We all know how long choosing fonts and colors can take.
Don’t even get me started on the grueling months to build a website.
And messaging that feels messy, are all signs of a brand that needs some help.
Here’s what no one talks about when it comes to building your personal brand, it’s actually quite hard.
Now, I don’t say that to scare you but I’m all about the truth and the truth is building a solid brand foundation takes a commitment, but the results from a solid brand will sustain your BIG dreams for years to come.
and now for some good news...
you don’t have to do it alone, in fact, with guided support you can not only have your brand showcased to the world quicker but also save yourself a bunch of overwhelm.
But, let's be real for a quick second
π΅ You’ve already spent months, if not years, building a website and not knowing what to do with it.
π΅ You’ve spent way too much time obsessing over the aesthetics of your brand without a clear idea of what it all means and honestly, not feeling too lit up about what you’ve temporarily decided on.
π΅ You’ve posted and marketed your business, but without a clear understanding of your message, you find yourself with copy that’s all over the place and not consistent.
π΅ And you’re not one to not explore your options so you’ve either invested in courses and classes that promise to help with branding, but still feel completely lost with the direction of your business.
π΅ And if you’re anything like me in the beginning you’ve tried to piece it all together and skipped over a few things (ahem) because you’re determined to do this dang thing!
So it leaves you with a lack of consistency in your messaging and content, struggling to produce quality content to engage your audience and a feeling all over the place with how to make consistent sales!
SIGN ME UP
Your brand is important.
With a solid brand foundation...
π Your Marketing WILL Improve
π Your Website WILL Convert
π Your Community WILL Grow
π Your Belief in Yourself WILL Skyrocket
π Your Profits WILL Increase
You might think that your brand is just the look?
But it’s so much more than that and successful business owners have harnessed the true power of not just branding, but PERSONAL BRANDING.
It’s time to build a brand that showcases your story and personality and deeply connects with your ideal customer, because that my friend is what branding is truly about.
Having trouble showing up on social media, crafting consistent messaging, communicating the value of your offer, consistent clients and probably more?
The fact is your brand is either non-existent or has a lot of holes - yes, consistency in content, leads and revenue is usually a sign that your brand isn’t complete.
It’s a never-ending cycle unless we fix it today.
3 reasons most entrepreneurs generally fail to
build a profitable brand
...And how to guarantee your brand gets the attention it deserves.
Building the "look"
of your brand first
Your brand is about an experience and feeling and the sooner we determine this piece the better your marketing efforts will convert. Humans make purchase decisions based on an emotional connection - so it’s time to build a brand that doesn’t just look or say something, but also has a bit of heart to it!
Marketing before your
brand is solid
Jumping into your marketing before your brand is solid can be detrimental because it leaves you feeling exhausted, overworked and downright defeated. The strategies can be amazing, but they will fall flat over and over again if you’re not clear on who you serve and how to communicate with them.
Messaging all over the dang place
Being inconsistent with your message is hurting your business. Sorry to be so blunt, but if you don’t even know what you do and why it’s important, then why do you think your audience will?
When you focus on building a brand rooted in story, value, mission and emotion, the possibilities for your growth are endless.
Carly C.
“Prior to completing You! Branded, I felt scattered and out of touch with my brand. I had felt pulled in a different direction with my business and the modules helped me become more clear and in-touch with my new ideal client, become more confident with my messaging and client journey. This has been invaluable for me and I now feel more connected, confident and aligned with my brand feel. It feels like me.”
Meg C.
“Before this course I didn't realise it but I was settling for mediocre and only getting mediocre results. This course set off so many light bulbs and 'aha' moments that put everything into motion to create a brand that could not only attract clients but was in alignment with how I wanted to work.”
Ash W.
"I didn't know what I didn't know about branding as an entrepreneur, especially online, and You! Branded took me from being lost in the woods with my clients to being a bakery that smells like yummy croissants and has signs telling you how to order and why these baked goods will remind you of that day at the beach with your grandmother Pearl on her birthday. Thanks Michelle!"
The most comprehensive course for entrepreneurs ready to build a profitable personal brand that’s rooted in story, their values and authenticity to consistently attract their ideal customer and make marketing a breeze.
I've taken everything I've learned from my past five years as an online business owner serving my clients as a personal branding and marketing strategies and 7+ years of expertise in Public Relations and Communication to bring you this program.
This is the combination of the same roadmap I used to scale my business to multiple 6-figures a year and have supported hundreds of students with.
This is your chance to finally build a personal brand that feels like YOU!
Sure, you’re going to learn the exact step-by-step framework to build your personal brand, but more than that you’ll feel confident in showing up online, marketing your business and building impact and income.
The End Result: A brand that not only you love, but also one your dream clients are magnetized by.
THIS IS EXACTLY WHAT I NEED!The first online course of its kind designed to support you in building a brand around your authentic story and values and focused on simplifying the branding and marketing process so you can make more impact and income.
Imagine if you had...
π΅Complete understanding of your own story and how that plays a role in marketing yourself online.
π΅A clear niche and brand statement that clearly communicates what you do with the right people.
π΅An ideal client profile that works and confidence in how to attract and convert your growing community.
π΅Strong, irresistible messaging that allows you to create a stream of high-value content for social media and beyond.
π΅ Your own brand framework, that positions you as an expert in your industry and gives you the tools to share your knowledge in a simple, easy-to-understand way.
π΅ An understanding of how you want to show up online and complete confidence in sharing your one-of-a-kind voice with the world.
π΅ A game-plan for sharing your story online with everyday content that builds trust and converts to sales.
AND...
π΅ A visual representation of your brand that will blast your competition out of the water and stop your audience mid scroll.
Join You! Branded
Randi K.
"It helped me rebrand my whole website (which saved me a ton of money on hiring a graphic designer) and pulled out of me my strengths and gifts that I didn't even know I had. She also helped me refine my messaging to a point where I know who I want to help and how exactly I can help them, and that clarity has helped me book more clients, more speaking events, and prioritize my own workload"
Lora D.
"Michelle’s approach is so refreshing. I love how she really gets you to dig deep and asks thought-provoking questions that I had never explored before. Many courses I had taken in the past always talked about finding your passion, your interests ect - but never delved into the power of emotional branding like Michelle did."
Clarrisa F.
“I had spent a year and a half floundering around with my marketing, never feeling solid on the messaging of my business. I got super clear and create inspiring, clear messaging to include on the sales page of my website. Not only did this create clarity, but has become the basis of finally feeling CONFIDENT in myself, my program, and the way that I change women’s lives through my work. Thank you Michelle!”
Module one
Your story
The foundation of a brand, that allows for scalability, is centered in your story.
In this phase, you will:
π΅ Follow my signature Uncover Your Story framework so you can identify the most impactful stories for your brand as a whole and how to showcase them as part of your brand.
π΅ Clarify your niche and consistent brand statement so you can move forward in carving out your own special place in the market.
π΅ Write your Brand Story to highlight your unique selling value (i.e. your superpower) so you can stand out from others in your industry.
By the end of this module, you'll understand exactly what you're meant to bring to the world.
Module two
Your customer
Finally, get the answers you need to market your business online while attracting your dream clients and repelling the wrong ones.
In this phase, you will:
π΅ Understand what’s really needed from your market research so that you can stand out from other experts in your industry and attract your dream paying customers.
π΅Finally have a step-by-step proven system that allows you to better understand the needs of your audience so you can connect more deeply with them and build trust.
π΅ Implement my signature 3-part "Know Thy Customer" process that supports you in diving deeper into your ideal customer's story so you can build a real human-to-human connection with them.
By the end of this module, you'll know your audience, like you know your very best friend and pinpoint exactly what to say to them that gets them to take action (aka buy your offer).
Module three
Your messaging
Streamlined content relies on strong brand messaging that speaks to your audience's biggest desire.
In this phase, you will:
π΅ Understand the making of strong messaging with my Core Brand Messaging Formula and how it leads to more conversions.
π΅ Create a tagline and mission statement for your brand, as well as a structure that can easily be replicated for sales pages, landing pages, webinars, emails and more.
π΅Create unique messaging for your brand so that you can no longer be ignored online and as a result experience sustainability, not just next week or next month, but for years to come.
At the end of this module, you'll have finalized core brand messages that serve as a way to create consistent and unified messages for your brand and business as a whole, removing the overwhelm of, "What do I say?"
Module four
Your signature offer
It's time to be in complete alignment with what you offer so you no longer feel salesy or gross sharing your paid offer with the world.
In this phase, you will:
π΅Bust through your mindset blocks and reframe your definition of selling so that you can feel confident in promoting your paid services.
π΅ Identify your own brand framework that can be replicated for everything you sell moving forward allowing you to create consistency in your offers and better scalability.
π΅ Design an offer that showcases your strengths and expertise while also supporting your clients at the highest level!
At the end of this module, you'll understand exactly what you need to be offering your audience and how to structure it in a way that delivers amazing results and gives you the confidence to sell.
Module five
Your voice
Your goal moving forward is to resonate in a truly authentic way and this module will support you in identifying how you want to show up in the online space to create a brand that is 100% your own.
In this phase, you will:
π΅ Tap into your authenticity to better showcase your stand-out brand so you can attract your soulmate client without losing the parts of you that make you unique.
π΅ Master the art of storytelling and learn how to effectively communicate micro-stories so you can create content that connects you with your audience while still providing high-level value.
π΅ Develop a streamlined system for your content creation and coming up with ideas so you can stop sounding like everyone else on social media and start showing up from a place of inspiration and authenticity.
At the end of this module, you'll have complete clarity on who you are as the creator and CEO of your business, as well as systems in place to share your authentic voice through the power of storytelling.
Module six
Your emotional brand
The reality is you can have an amazing offer, but if your audience doesn't feel anything they won't take action. People buy based on emotion!
In this phase, you will:
π΅Learn to masterfully connect on a deeper level than most in your industry and build trust more efficiently and faster than before.
π΅ Create a visual representation of your brand (complete with colors, fonts, photos and more) so no matter where or how you show up it's always "on brand!"
π΅ Hook your audience on your website and keep them captivated through the power of emotional branding.
At the end of this module, you'll have the tools you need to create a brand that connects with your audience on an emotional level; this includes finalizing your colors, fonts, elements and more so you stop flip-flopping and stick to a consistent brand!
And to make sure you're supported every step of the way in building your brand, you'll also get access to some sweet bonuses...
let's dive into your bonuses
Better Brand Photos
Learn how to prepare for a brand photo session, what to give to your photographer pre-session and how to master the shoot to market your business and build Brand Affinity with ease.
$397 VALUE
FREE TODAY
Bring Your Brand to Life
You'll learn what you need to prepare when hiring a designer, how to communicate effectively when creating a logo, website and more, plus the top tips for bringing your brand to life in the best experience possible.
$197 VALUE
FREE TODAY
Website Made Simple
Take the guesswork out of creating your website. With this 4-page Website Cheatsheet, you’ll receive a complete website checklist, the exact pages I recommend having on your website, what to include on each for better audience retention and my exact sales page structure.
$97 value
FREE TODAY
Ultimate Brand Bundle
Take all your branding work to the next level and attract your ideal customer through copy and visuals. In the bundle, you'll get the Brand Bio Playbook where you'll learn how to introduce yourself, 30 High-Performing Content Ideas so you can start showing up with confidence and a walkthrough training of Canva 2.0 so you can design the aesthetics of your brand with confidence.
$241 value
FREE TODAY
are you ready?
- Instant access to 6 modules teaching you the simple step-by-step fraework to build a better brand and successfully market your business online.
- 6 core video trainings to break down the modules and walk you through the process of completing the 6 core workbooks.
- 10+ video trainings to give you additional support on doing your market research, crafting your messages and more.
- The complete bonus bundle to help you bring your brand to life through photos, design, your website and more.
- Instant access to all the content and bonuses inside of the program so you can get started right away or take it at your own pace - your choice!
- Lifetime access to the program and all bonuses at your time of purchase.
When you add it all up, that’s a total value
of more than $3,136
(A ridiculously low investment when you consider how you’ll be able to consistently share your offer,
message and brand with the world for years to come.)
21-day Money-Back Guarantee
Let me begin by saying your satisfaction in this program is my top priority. I've been successfully mentoring and educating women for over five years and my clients come back again and again.
I deliver on my promise to support you and this program is no different.
To help you get off the fence and feel comfortable with your purchase, we have included a 21-Day Money-Back Guarantee.
You can get through this material in just three weeks and upon completing all the workbooks and watching all the videos, you aren't completely satisfied we will give you a refund.
Just submit all completed workbooks within 21 days to show you did your part!
*We stand behind our guarantee. Before you make your purchase, please view our full policy »
Valerie C.
“You! Branded gave me the missing piece to launching my business. I kept feeling like I was missing something but I didn’t know what it was. Then one day I was on Pinterest looking for something totally unrelated when I saw emotional branding. In a moment of curiosity I clicked the link and as I read about emotional branding I knew this was the missing link. It’s all about knowing HOW to share your story and thanks to You! Branded, I’ve finally got it and in a few weeks will be ready to launch! I can’t thank you enough!”
Donna P.
"You! Branded has been a wonderful opportunity for me to get clarity around my own message. To reinforce the importance and relevance of that for the success of my business. You have de-demonised areas of writing that I was afraid to touch on in the past, and now feel like I have the confidence to put them out there."
Kelsey W.
"I absolutely LOVED taking this course with Michelle. I had been a freelance writer for three years prior to taking this course with no clear direction as to where my business was going. I finished the course in two weeks and it's like I have a whole new business! I now have a solid foundation for who I am, why I do what I do and how I can share that message with my ideal clients. I would highly recommend this course at anyone looking to up their brand game!"
There has never been a more important time as a business owner to build your personal brand and scale your online business.
I've been doing this whole branding thing for a long time...
After spending my college years studying Advertising and Public Relations, I went on to work at a large PR Firm where I honed my messaging, client attraction and publicity skills - little did I know I was learning the fundamentals of branding as well.
I went on to work for years as a Communications Manager for a large non-profit where I branded and messaged the nonprofit for major community exposure, fought for advocacy on Capitol Hill in DC and implemented marketing strategies daily as a way to build brand awareness.
I fell in love with the idea of creating a single mission and using the power of messaging, content and social media to create a movement that would impact the world.
And then my entire world switched gears when 5 years ago I started my business as a way to stay home with my son.
When I started, I tried so hard to mimic what everyone else was doing in their business, spent tons of time trying to finalize my colors and fonts (which took way longer than I ever want to admit), studied how people were posing for their brand photos and what props they were using, that I seriously lost sight of who I was in the process.
But here we are five years later and I’ve figured it out.
By using my 6-part framework and what I have now packaged inside of You! Branded, I’ve created a consistent 6-figure cash business 5 years in a row with over $775k in revenue and as a result I've worked with hundreds of entrepreneurs to support them in branding themselves in an authentic way while growing their online businesses.
Because I believe it's time more people uncover and own their story and learn how to use that clarity and connection to create more impact and income.
are you ready to...
Breakthrough those branding pains keeping you spinning in circles and second-guessing yourself?
Have customers find you rather than chase them down?
Create a steady stream of customers and build trust for client retention so you're not constantly worried about getting new clients?
Build a brand that represents you and not some pre-made cookie-cutter brand that looks and sounds like everyone else.
Have a brand that feels so damn good that your confidence pours from everything you create?
YES, THAT'S DEFINITELY ME!But, let's be clear...
this program is for you if...
β You know your story is powerful and will impact the lives of others
β You’ve got a brand and business that can help solve the problem of your ideal customer
β You’re in it for sustainable growth and that time, financial and location freedom for life.
this program is not for you if...
β If you’re not willing to put in the time and energy to build a solid brand
β You’re wanting to make money tomorrow, without having any pieces in place
β You don’t care about serving others, values or making an impact
Still on the fence?
That's an uncomfortable place to be, so why not check out some more testimonials from You! Branded alumni and then get signed up!
FAQs
When does this course begin?
Iβm just starting out, is this right for me? I donβt even have a website.
Iβve been in business for a hot minute, is this for me?
I sell a product, is this for me?
How is this different than just hiring a designer?
What makes your approach to branding different?
I know that some of my obstacles around branding are mindset related, is that covered?
Jenn G.
“Before I took You! Branded, I found myself getting lost in the overwhelm of all my ideas. My work involves helping others find clarity, but I couldn't seem to find any for myself! The course guided me through a streamlined process to organize my ideas into clear and powerful messages. The themes that carried through each module helped me to understand myself and my ideal client better, and Michelle's feedback helped me get even more specific with my language. My new brand represents my evolution so much more authentically, and even though I'm taking a leap into a new area, I feel confident and empowered to do so!”
Chelsea
“This was my first branding class and even as someone who studied marketing I learned so much without ever feeling out-of-place. I would recommend this class to anyone looking for a place to begin, definitely worth the investment so you don't waste money or time with designers or developers on the back-end of things."
Sharon M.
"You Branded was the first online course I ever purchased. It exceeded my expectations in all the information it provided. Michelle offers videos and really dives into explaining the concepts. Before You Branded I did not feel 100 % clear in my brand. I had a lot of bits and pieces but my brand was disjointed after taking You Branded I feel much clearer and my messages are now all consistent. Thank-You to Michelle for creating this course I highly recommend it to any womanpreneur who wants to build out a brand for her business."
are you ready?
- Instant access to 6 modules teaching you the simple step-by-step fraework to build a better brand and successfully market your business online.
- 6 core video trainings to break down the modules and walk you through the process of completing the 6 core workbooks.
- 10+ video trainings to give you additional support on doing your market research, crafting your messages and more.
- The complete bonus bundle to help you bring your brand to life through photos, design, your website and more.
- Instant access to all the content and bonuses inside of the program so you can get started right away or take it at your own pace - your choice!
- Lifetime access to the program and all bonuses at your time of purchase.
CHOOSE YOUR PAYMENT OPTION
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