BRAND NEW PLAN

Build a yearly business plan that evolves with you, not one that breaks the moment life happens.

GET INSTANT ACCESS FOR $67
IMAGINE BEING ABLE TO...
  • Set goals that feel like yours, not borrowed from someone else's vision of success
  • Take action with clarity and confidence instead of constantly second-guessing your next move
  • Know exactly where your money is going and why it matters to your actual life
  • Plan with your real life in mind - your energy, your seasons, your non-negotiables
  • Build daily habits that feel natural instead of forcing routines that don't fit you
  • Adapt your plan as you evolve without abandoning everything you've built
  • Experience consistent progress without the burnout that comes from rigid planning systems

 "I came to Michelle feeling overwhelmed about launching the next iteration of my business. I was full of ideas, but at the same time, I was very unclear about how all of the aspects of my work could tie together in my new brand. Michelle helped me connect my ideas more cohesively, and I came away full of motivation and armed with tangible action steps."

– JEN, BRAND PHOTOGRAPHER

 "I had so many ideas and I struggled to prioritise and as a result I was getting know where. Michelle didn't judge me for this and tell me 'I was doing it all wrong', instead she knew my struggles and gave me clear direction, helping me every step of the way. Everything we did felt so achievable and it has given more confidence than I dreamed I could have."

– MEG, YOGA INSTRUCTOR

Most planning systems fail because they're rigid. Brand New Plan is built for entrepreneurs who need structure and flexibility.
 Planning doesn't have to feel overwhelming or impossible to stick to. Here's my signature 3-part framework for building a plan that actually works with your life:

ALIGN

Discover goals that are genuinely yours, not borrowed from someone else's dreams or focused on where you feel you should be in life and business.

ACT

Learn how to break your goals down into manageable, actionable steps that feel both achievable and deeply meaningful to you, so you stick with them for the entire year.

ADAPT

Build an adjustable strategy, using planning fluidity, that gives you the power to tweak your game plan as you go, keeping up with the ever-shifting needs of your daily life.

YES, I NEED A NEW PLAN

 Inside Brand
New Plan...

  • Start with identity, not just numbers. Discover who you need to become to achieve your goals, then set revenue targets that actually connect to your life priorities (that trip, maternity leave cushion, or business savings fund).
  • Audit your business with confidence. Use the included data templates to review what's actually working in your business, which offers have the best ROI, which activities generate the most leads, and what your revenue patterns are telling you.
  • Plan around your real life. Map out monthly themes (not rigid goals) that account for your seasons, energy levels, holidays, and the reality that Q4 YOU will have different needs than Q1 YOU.
  • Build identity-aligned habits. Connect your daily routines to the entrepreneur you're becoming, both personal and business habits that compound into massive results.
  • Evaluate quarterly without starting over. Use the 4R framework (Review, Reflect, Regroup, Refresh) to recalibrate your plan every 90 days, so it stays relevant as you evolve throughout the year.

-limited time offer-

$67

ONE-TIME PAYMENT

  • 7 comprehensive audio trainings walking you through the complete planning process - from identity and reflection to quarterly evaluation. Listen at your own pace!
  • In-depth planning workbook with prompts, templates, and frameworks to map your most aligned year without the overwhelm.
  • Business audit templates so you can review your actual data (lead sources, offer ROI, revenue patterns) and make informed decisions.
  • Quarterly evaluation framework to review, reflect, regroup, and refresh every 90 days - so your plan evolves with you all year long.
  • Habit trackers and goal-mapping tools to turn your big vision into daily actionable steps.
  • Lifetime access so you can revisit the materials whenever you need them and use the system year after year.
GET INSTANT ACCESS

Brand New Plan follows my signature 7-phase planning process...

Plus, bonus pre-work to help you align your vision.

Gain clarity and uncover your true aspirations before diving into the course.

WHO IS BRAND NEW PLAN FOR?

Brand New Plan is for you if you are...

  • Ready for a more dynamic and adaptive approach to goal-setting that works for you.

  • Ready for a strategy but tired of rigid plans and find yourself struggling to meet your goals, especially as life throws you curveballs.

  • Someone who knows that having a plan is essential, but desires a more adaptable approach to the process.

  • Desiring a better way to approach your quarterly, monthly, weekly, and daily goals as life shifts along your journey.

  • Someone who knows deep down that they are made for amazing things, and that your hopes and dreams are worth prioritizing and going after.
  • Ready to close out the year ahead feeling proud of your progress, knowing you honored yourself every step of the way.
  • Eager to align your aspirations with a sustainable, action-driven plan you actually stick to.
OK, I'm Ready to Join!

"Her sincere care about my experience, my wellbeing as a business owner, & my business outcomes were evident throughout the process."

- MARIN, LIFE COACH

 

"When I first hired Michelle my business consumed every hour of everyday. From the outside it seemed to be “thriving” and “successful” but if I’m being honest...I wasn’t happy… I was on the brink of burn out. Now, thanks to Michelle, I now know that you CAN create success while still putting family first. You CAN have a productive, effective, life-changing business and still see your kids and date your husband. You CAN love your life as a mompreneur. The payoff from working with Michelle has been far greater than any investment I’ve every made in my business.”

- ARIEL, PHOTOGRAPHER

 

“I was setting up for an end-of-the-year launch and was completely overwhelmed. She helped me figure out my goals and break the launch down into easy steps. I feel clear on where I'm going and how to get there and that, for me, is priceless!" 

- LINDSAY, FITNESS COACH

Hi, I'm Michelle Knight!

With nearly 10 years of experience building Brandmerry, I've learned firsthand that traditional planning doesn't work for creative entrepreneurs.

I've tried the rigid goal-setting systems. The ones that tell you to map out your entire year in January and stick to it no matter what. The ones that make you feel like a failure when life happens, and you need to pivot.

Here's what I know now: You don't need more discipline. You need a planning system that's as adaptable as you are.

Brand New Plan is the system I wish I had when I started; one that gives you structure to hit your goals without the rigidity that leads to burnout. One that evolves with you as your business, your life, and your priorities shift throughout the year.

The next year can be different, but it all comes down to having the right approach to planning.

WITH BRAND NEW PLAN
YOU'LL BE ABLE TO:

  • Transform your life with goals that truly matter, shaping a future that's all about what you desire and value most.

  • Unleash your potential to take consistent and lasting actions that align perfectly with your goals, never falling into the trap of throwing in the towel again.

  • Create a practical strategy that can adapt to life's unexpected challenges, allowing you to confidently navigate changes and stay on track toward your dreams.

  • Get clear on what you really want and empower yourself to go after your goals with unshakeable confidence, no matter how your goals might have unfolded in years past.

  • Make daily progress towards your goals with simplified, sustainable steps that fit right into your busy life, ensuring you stay on the path to a brighter future.

  • Learn how to break down your goals into achievable, meaningful steps that match your unique definition of success.

  • Enter the new year with rock-solid self-belief in yourself and your goals, knowing you have what it takes to make them a reality, no matter what life might throw at you.

Frequently Asked Questions

You know a plan is key, without it you’re just bobbing along feeling overwhelmed and confused about what to do next.

You also know that having a plan leaves so much room for inspiration, and as a creative you need it!

But, how do you plan more fluidly?

In a way that complements your authentic goals and life?

That allows you to ebb and flow and pivot as needed when life inevitably throws you a curve ball.

The next 12 months can be different.

Not because you'll suddenly become more disciplined or motivated, but because you'll have a planning system that's designed to work WITH your life, not against it.

With a Brand New Plan.

SIGN ME UP!